The key word of management courses has become "international". Yet despite this theme, most educational institutions offer few courses on commercial law and seldom offer trips abroad without supervision or specific pedagogical programs.

At Eurasiam we think that internationalism is of central importance for management. An understanding of this concept necessitates the development of specific knowledge and abilities in parallel with a tailored formation and an adapted pedagogy.

Fundamental to effective business administration, managers in charge of international teams or projects must be able to demonstrate his or her knowledge and competence in the utilization of complex information systems; the mastering of cutting edge technology; the leading of a delegation; and the establishment of innovative financial solutions. Above all, respect and diversity are paramount.

International comprehension : union of specificities

International cultural and economic relations are not uniform, on the contrary, it is a multi- faceted landscape of interaction and communication. "International" is not a generic term, it entails an understanding of complex and often contradictory idiosyncrasies.

Internationality is not solely a commercial entity, it demands a comprehension of regional stakes, specific methods of organization, laws particular to the jurisdiction and institutional rules within a firm's area. To be international is to be able to simultaneously grasp global networks and local structures leading to the Anglo-Saxon notion of "global" (a fusion of global and local).

Co-ordinatation of multi-cultural entities

Because of the development of the relations between Europe and Japan, the traditional notion of working as an expatriate has now expanded to managing multi-national teams within a framework of joint ventures and shared strategies. To manage an international team requires more than an appreciation of cultural differences, it demands the ability to co-ordinate competencies and analyze skills in a focused and homogenous direction.

To be a player in the relations between Europe and Japan or China, it is not enough to co-ordinate these actions. You have to play in a double culture and be able to analyze, understand and insert specificities and differences within a strategic plan in order to facilitate a competitive advantage.

Supported by French, Chinese and Japanese institutions, Eurasiam - Japanese Management is the first course to put in the heart of its pedagogy this project and to genuinely respond to the demands of firms to create a body of management leaders with the capacity to manage teams with equal effectiveness throughout Europe and Asia.